The partnership announced in April 2025 between La Laiterie des Ardennes and Arnaud de Lie, the 2024 Belgian road cycling champion, is a natural fit. The young (22 years old) and talented Ardennes prodigy was “born on the farm.” His parents are cooperative members of the Laiterie. Arnaud knows everything about the dairy farming profession and shares its core values: authenticity, efficiency, hard work, and cooperation. The consumer brand Laiterie des Ardennes, with its flagship product Le Véritable lait d’Ardenne, is thus taking a step forward and strengthening its reputation thanks to this partnership with Arnaud de Lie, their new ambassador.
Le Véritable lait d’Ardenne aims to be both a profitable product for its producers while maintaining affordable prices for consumers. By giving visibility to this brand, we not only highlight the product but also the work and efforts of all the shareholders involved in the cooperative.